Saturday, December 16, 2017


The Woodburning Centre

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The Woodburning Centre is a retailer of high-quality stoves and stove products, fireplaces and surrounds, with a showroom based in County Cork but serving a much wider area. Mel and Phil Walters, who own this family-run business, also provide advice and an installation service as well as spares and other related products.

Information, some photographs and some text were provided by client, all text was edited by IWS Editor, site constructed by IWS including use of stock photographs from our in-house image library together with some commissioned photographs taken by IWS Editor on site and images provided by manufacturers.
This client has benefited from a continuing partnership with IWS since 2008. They have added new pages, images, YouTube footage and downloads to their site, introduced new elements to their business, and provided web site facilities and helpful information as downloads for their online customers.

They provide pdf versions of relevant building regulations and their own, branded notes on selecting an appropriate stove as well as online catalogues.

They also invited customer feedback through an online contact form. Here’s just one of the comments they got which is typical of many:

'I have no hesitation whatever in recommending this couple for their integrity, honesty and reliability. Phil is a gifted craftsman and a superb fitter. I would recommend the products they sell and the service they provide to anyone. Any person who purchases a product from this centre can be guaranteed an excellent product; they can also rest assured that the service they provide is of top quality.

If I have any more stoves to buy in future I know where I will be going.'

R. O'Connor, Kenmare, Co. Kerry

Consequently, they have continued to build traffic on their site with significant growth in visitor numbers and page views year on year plus the all-important regular indexing by search engines that gets a web site noticed.

More recently, they have developed a Facebook page for their business which now feeds directly into a page on their web site helping to drive more traffic. Both the client and IWS can post material on that Facebook page.
Now, in 2012 they have decided to expand their very successful business by setting up a new service providing spare parts for stoves, both for visitors to their showroom in Drimoleague and online through an e-commerce package. Irelands Web are building a new web site for that business to partner their existing one which will be upgraded and rebranded to reflect the totality of their business activity and success.


Getting Started - Five Steps to Success


Discuss what you need with us - there’s no obligation - then select the service package that suits you. At this stage you will know in advance what it’s going to cost for the work agreed.


Register with IWS so that you have your own account for all your dealings with us and space on our secure servers for your web site to be built.


Supply us with the information and images that you have, we will work with you, suggest, research, write and edit in order to build your site.


When your site is finished and approved we will publish it on the Internet, set up your email accounts with you and submit your site for indexing to the three major search engines.


We continue to work with you to maintain the efficiency and profile of your site, either through our Help Desk or by means of the Web Site Management Service that you have chosen.